Brand & Co-Marketing
For Baby Brands & Apps
10 articles
How Parenting Apps Can Support Perinatal Mental Health Users
Parenting app teams face real design and duty-of-care questions when users experience PMADs. This guide covers notifications, resource integration, mood data privacy, and crisis disclosure.
Perinatal Mental Health for Brands: Meaningful Support
1 in 5 new mothers develops postpartum depression. Baby brands and media are expected to do more than sell. Here's what responsible support looks like.
PMAD Awareness Campaigns: What Works and What Creates Harm
Postpartum mental health awareness campaigns can drive help-seeking or cause harm depending on design. This guide covers what distinguishes effective campaigns from harmful ones.
Clinical Expert Partnerships for Baby Brands and Parenting Media
Not all clinical expert partnerships are built the same. This guide covers credential verification, what responsible partnerships include, what crosses into clinical claims, and how Phoenix Health approaches them.
Perinatal Mental Health for Baby-Focused Brands: A Complete Guide
Baby brands, pregnancy apps, and parenting media are positioned at the intersection of new parent audiences and perinatal mental health. A strategic guide to building authentic mental health content, responsible awareness partnerships, and brand trust with a population that needs real support.
What Every Baby Brand Should Know About Postpartum Depression
Baby brands and postpartum services are embedded in the lives of new parents who are at peak PMAD risk. The statistics, the customer reality, and the practical implications for brands that want to engage authentically and responsibly.
Maternal Mental Health Statistics Baby Brands and Apps Should Share
A curated statistics reference for baby brands, parenting apps, and parenting media creating perinatal mental health content — with sourcing, context, and guidance on how to present these numbers responsibly.
How Pregnancy and Parenting Apps Can Support Mental Health
Pregnancy and parenting apps have direct, daily access to new parents during the highest-risk period for perinatal mental health conditions. A strategic guide to integrating mental health support into app features, content, and UX without overstepping clinical scope.
Co-Marketing Perinatal Mental Health Awareness: A Brand Playbook
Baby brands, parenting apps, and maternal health organizations can build mutual value through co-marketing perinatal mental health awareness. A practical playbook for partnership structure, content co-creation, campaign execution, and measuring impact.
What New Parents Want From Baby Brands on Mental Health
Survey data and qualitative research on how new parents experience baby brand mental health content — what builds trust, what feels hollow, and what they actually wish brands would do.