Brand & Co-Marketing
For Media & Conferences
5 articles
Perinatal Mental Health for Brands: Meaningful Support
1 in 5 new mothers develops postpartum depression. Baby brands and media are expected to do more than sell. Here's what responsible support looks like.
PMAD Awareness Campaigns: What Works and What Creates Harm
Postpartum mental health awareness campaigns can drive help-seeking or cause harm depending on design. This guide covers what distinguishes effective campaigns from harmful ones.
Clinical Expert Partnerships for Baby Brands and Parenting Media
Not all clinical expert partnerships are built the same. This guide covers credential verification, what responsible partnerships include, what crosses into clinical claims, and how Phoenix Health approaches them.
Maternal Mental Health Statistics Baby Brands and Apps Should Share
A curated statistics reference for baby brands, parenting apps, and parenting media creating perinatal mental health content — with sourcing, context, and guidance on how to present these numbers responsibly.
Co-Marketing Perinatal Mental Health Awareness: A Brand Playbook
Baby brands, parenting apps, and maternal health organizations can build mutual value through co-marketing perinatal mental health awareness. A practical playbook for partnership structure, content co-creation, campaign execution, and measuring impact.